Michael K. Taylor's Blog

4% Real Estate Commission

A Deal Too Good to be True...

Many home buyers and sellers believe the "standard" commission is 6% when selling a home.  The truth is, there is no "standard" or "fixed" fee in the industry.  The Sherman Anti-Trust Act is a federal law that prohibits activities that are considered to be in restraint of free trade, and forbids any type of price fixing in any industry.  Translation...there is no "standard" commission rate in the real estate industry.

After working for a large franchise broker for several years and being told that I was worth 6% and I should not discount my fees for anyone, I finally had an epiphany.  In other words, I finally came to the realization that my "worthiness" of the increased commission was making my broker very wealthy while I continued to be the one doing all the heavy lifting and could do nothing to help my customers and nothing to create more competition in the industry.  So, I left and opened my own brokerage.  My wife and I regularly list homes and sell them at 4% broker commission. 

Our experience was simple.  When we worked for the franchise broker, we paid a franchise fee, a broker fee, a team leader fee, our own errors and omissions insurance, a monthly desk fee, our own business expenses including advertising, and all of the expenses associated with marketing our listings.  If you are a seller, imagine how little is left after giving all of those fees away to the broker.  Is it any wonder we were continually told we were "worth" 6% and not to lower the commission? 

As an independent Broker, we no longer have all of those fees!  The result is that we can pass all of those savings on to our customers!  We list and sell at 4% real estate commission.  And for buyers, as long as we can get approval from your lender, we rebate up to 1% of the purchase price towards your closing costs and prepaid expenses (every transaction is different and requires your lender approval). 

We have been very blessed this year.  We have personally closed over $13.5 million in sales with $2 million currently under contract. 

We are perfectly positioned to take on your listings.  We publish to the multiple listing service, our company website, facebook, syndicated internet advertising which pushes your listing to Realtor.com, Homes.com, Trulia.com, Zillow.com, and virtually every other major real estate search engine, and we provide a unique property website. 

Our business model allows you to price your home more appropriately to get it sold in the time frame you desire and net the most money possible.  We are pleased we have been able to help so many buyers and sellers.

We also pay our realtors 100% commissions so they have the exact same opportunity to negotiate their commissions with their customers as they see appropriate to satisfy their customer's needs.




Property Management

Property Management

You need a company you can trust to handle your operational responsibilities. We have the experience you want in property management. We offer full service management of both commercial and residential properties. We have a dedicated team of professionals ready to help you maximize your profits without sacrificing on service. Here is just a small list of the services you can expect:

  • Rate Analysis - We will analyze the market and find the rental rates that will make you the most money.
  • Lease Administration - Whether it’s billing and collection or tenant screening, we will handle it for you.
  • Building Maintenance - We will make sure your properties are clean and operating efficiently at all times.
  • Marketing - Our marketing strategies will keep your occupancy and tenant retention rates high.
  • Vendor Negotiations - Let us find the reputable vendors you need to make sure your operation runs smoothly.



PREMIER HOMES REALTY, INC. was established in 2010 as MAXX REALTY, INC as the brainchild of Michael K. Taylor, Broker, GRI, BPOR, SFR.  After enjoying several years working with his wife Tari J. Taylor, Realtor, BPOR, SFR, for a large Franchise Broker, Mike decided it was time for a change.

PREMIER HOMES REALTY, INC. was founded upon three simple principles, Premier Marketing!  Premier Service!  Premier Results!  Realizing most franchise brokers rely on the individual realtor to pay for the marketing services to sell their listings, Mike believed there was a better way to do business.  This is one of the many reasons Mike pays his realtors 100% commissions claiming only a small $295 Broker Transaction Fee for each transaction.  Mike also provides his realtors with free syndicated listings (which pushes listing data to every major real estate search engine), online transaction management and realtor websites with online marketing tools that include individual property websites.

As a seller, you want your home to be advertised to reach market saturation.  Publication in the MLS (Multiple Listing Service) is good and your listing will reach some 6,000 realtors in northeast Florida along with their respective customers.  However, this is NOT enough.  By syndicating our listings your listing will be pushed to every major real estate website and search engine including www.Realtor.com, www.Homes.com, www.Zillow,com, www.Trulia.com, and many, many more... 

As a buyer or seller you want a professional who will take the time to understand your goals and needs and then help you reach them.  When you choose to work with one of our 23 realtors with decades of combined professional experience, you become part of our extended family.  Buying or selling a home can sometimes be stressful.  Our experience and work ethic will ensure you enjoy a pleasant experience!



Why Use a Realtor

For most of us, buying or selling a home is the largest financial transaction we will ever make.  Whether buying or selling, making sure you are represented by the right realtor is a crucial part of the decision making process.  According to the National Association of Realtors, almost 89% of all customers who bought or sold a home in America were represented by a licensed real estate agent.

Here are just a few considerations:

1. When you are represented by a Realtor, you have a licensed expert looking out for your interests! 

2. When you are represented by a Realtor,  you have an experienced expert who is current on the laws, regulations and practices pertaining to the purchase and sale of real estate.

3. When you are represented by a Realtor, you have an experienced expert helping you ensure the purchase or sale price is the correct "Market Value".

4. When you are represented by a Realtor, you have an experienced negotiator apply objective reason to what can be a subjective and frustrating process.

5. When you are represented by a Realtor, you have an experienced expert ensure all of the necessary contract documents, addendums, disclosures and riders are appropriately completed, signed, dated.

6. When you are represented by a Realtor, you have an experienced professional coordinate the inspections, repairs and appraisal that lead to a successful closing.

When you are represented by Tari Taylor (904) 449-1855, with PREMIER HOMES REALTY, INC. you are represented by a Realtor who has been selected as one of northeast Florida's Five Star Real Estate Agent award as well as Best of St. Augustine Real Estate Award.




Michael K. Taylor
Mobile: 904-214-4780
Facsimile: 888-723-6213
Website: Visit Website
eMail: Contact

52 Tuscan Way, 202-352
St. Augustine, FL 32092
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