There are a few things to remember when creating an HD virtual tour. The bottom line is this: it isn’t as complicated as it sounds. Here’s what you need to know.
1. You don’t need a special camera
Although we recommend using a professional photographer whenever possible, for many agents the cost is prohibitive. If you’re taking your own listing photos, you can still create gorgeous virtual tours.
When we talk about HD we aren’t referring to a special setting or type of photo, we’re referring the size of the picture. Digital photo sizes are measured in megapixels: more megapixels mean bigger pictures. But they don’t have to be huge to be considered HD. Even a 1 to 2-megapixel setting will work. Most camera phones can even take images that are considered HD, and certainly all digital cameras that are on the market today, even the inexpensive ones.
2. More is always better
As with your photo gallery, using as many images as possible in your virtual tours is a surefire way to attract more showings. A full screen, HD virtual tour is a perfect opportunity to show the home’s smaller details, or multiple photos from different angles. Don’t skimp; we give you an unlimited number of photo uploads for your galleries on ePropertySites, so use them all!
3. You’re allowed to brag
One browse through the listings in your MLS should remind you that many, many agents have yet to realize the importance of using virtual tours or HD images in their property marketing. Including an HD virtual tour in your marketing efforts is really going to make you stand out. Mention it everywhere- in the property description, in the Craigslist ads, on the property fliers. Share the link with your social networks, and ask them to share it with theirs. You’ve created some gorgeous marketing by using HD images in your virtual tour. Make sure everyone knows it!
Don’t let the lack of a professional photographer keep you from sharing beautiful images with your buyers. Take some great photos, take tons of them, and share your images with the world!
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